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Noisetrade Blog NoiseTrade One-on-One: Interview with Cotton Mather For our newest NoiseTrade One-on-One, we talked with the prolific singer-songwriter-frontman Robert Harrison of Cotton Mather. During our enlightening discussion, Harrison discussed his ambitious 64-track “Songs from the I Ching” project, what it feels like being halfway through completing it, how both he and his songs have evolved since starting out in the ’90s, and much more! NoiseTrade: Before we get into your most recent releases, let’s make sure everyone’s on the same page. What can you tell us about your in-progress 64-song “Songs from the I Ching” project? Robert Harrison: I’ve been a longtime student of Chinese philosophy and the I Ching in particular. Over the years I’d begun to notice a connection between readings I received from the I Ching and songs that were coming to me. For those of you who don’t know, the I Ching is a book of ancient divination written by Ki...

CoSchedule Blog How to Curate Content For Social Media To Help Boost Your Reach When people hear the word "curated content", it usually causes a few different reactions like: What the heck is it? Isn't that cheating? That's so much work. Shouldn't I be publishing my own content instead? Won't this cause us to drive traffic away from our site? Read on, no, no, not always, and no. In this blog post, you’ll learn; What the definition of content curation is. How to curate content for your social channels. How to create a fast moving approval process allowing you to publish content faster. Well, what are you waiting for? Get to reading our complete guide on social media content curation! What Is The Definition Of Content Curation? For the sake of this blog post, we'll use this definition from Curata : "Content curation is when an individual (or team) consistently finds, organizes, annotates, and shares relevant and high qualit...

CoSchedule Blog How To Use Facebook Retargeting Ads To Boost Conversions With Nick Steeves From Wishpond [AMP 036] It’s a challenge to get traffic to your website. Even after you put in the effort to build traffic, many visitors don’t buy what you’re selling the first time they visit. What you want to do is get your visitors to return so they make that purchase. Today’s guest is Nick Steeves, the chief product officer at Wishpond. He is going to talk to us about retargeting, video ads, and how to measure your digital advertising success. If you want to get more people to come back to your site to buy your product or service, you won’t want to miss today’s show! [podcast_motor_player] Some of the highlights of the show include: Information about Wishpond and what Nick does there. Retargeting: What it is and why it’s important. Nick also talks about two ways to do retargeting -- one way that is basic and one way that is more advanced. How Wishpond comes up with ret...